According to a new survey by Piper Jaffray, a securities investment and research firm, more and more U.S. teens are choosing iPhones over competing Android products.
The results found a whopping 82% of teenagers owned Apple iPhone products, while the remaining chose other platform like Android or Windows Phone. The survey factored in brand preferences and purchases of 6,000 teenagers across 40 U.S. states with a mean age of 16.4 years old.
They found that as much as 84% were also considering an iPhone product as their next phone of choice.
Ownership rates have grown steadily over the past 4+ years, increasing by 22% from Spring 2014.
Percentages of those who expected to own an iPhone were also slightly higher for each period measured when compared to other competing products.
It’s hard to say whether teenagers choose Apple products over Android-based brands truly because they like to use it, or because that’s what their parents gave them. However, preferences for future phones may be less skewed as they may still prefer an Android product even though they may only have the option of getting an iPhone. With that said, it still seems that a mass majority of teens still prefer going the way of the apple over the robot.
No matter how you choose to interpret the results, it is still a win for Apple as they can better integrate this future young buyers into the iOS and macOS ecosystem. These results also come just in time as the company plans to drop three new iPhone X styled phones later this year, each targeting a different budget.