NVIDIA asks retailers to sell GPUs to gamers over crypto miners

Bradley Wint
By - Founder/Executive Editor
Jan 23, 2018 3:39pm AST
Get the latest news stories of the day delivered to your inbox

The rise of crypto mining has drastically affected the PC gaming industry as GPU prices have skyrocketed in response to the sudden demand for the product.

Mining crypto currency requires intensive processing power and memory. As GPU technology is more suited for this laborious type of work, GPU prices have skyrocketed over the past year or so as more and more miners are willing to pay top dollar for them.

For instance, a GeForce GTX 1080 which has an MSRP of just $499, can easily sell for over $1000 depending on which board manufacturer you buy it from.

At this point, it makes no sense trying to mine Bitcoin unless you have access to a server farm, but with so many new crypto currencies popping up every day, small scale miners are looking for anything that they think might be the next big thing, but can still easily be mined with a custom rig.

As a result, legitimate PC gamers have found it difficult to build cheap custom systems because of increasing GPU prices, as well as due to product availability in general.

German tech magazine ComputerBase is now reporting that NVIDIA is reaching out to various retailers and etailers, asking them to give preference to gamers over crypto miners when it comes to selling their products. They have also requested that GPU sales be limited to 2 units per customer.

NVIDIA has obviously realized the issue crypto mining has caused for the gaming market, but so far, their request is simply a request.

Retailers and etailers still have the choice at the end of the day as to what mark ups they choose to put on products, as well as who they sell to and how much they sell per customer.

Given the volatility of crypto currency, it may not be easy for NVIDIA to simply ramp up GPU production, as a potential market crash could leave them with lots of unsold stock on their hands.

Have your say

Stay in check with our daily burst of news stories delivered to your inbox.

Read more

WestJet to announce new 787 livery on February 28th

Travel - Something’s brewing up at WestJet. Employees at the Canadian carrier were teased about a new livery announcement set for February…

By - Feb 15, 2018 11:10pm AST

E-cigarette explodes in man’s pocket, causing second degree burns

Lifestyle - A Texas man has been left with second degree burns after his e-cigarette battery exploded in his pants pocket. The…

By - Feb 13, 2018 11:34pm AST

Instagram may soon notify you if someone snaps your Story

Social Media - If you’re a creeper, then you may be in for some bad news as Instagram is quietly testing a new…

By - Feb 12, 2018 9:10pm AST

Google to introduce iPhone X ‘notch’ support in future Android updates

Mobile - As part of Google’s continued effort to streamline the Android platform, they are once again targeting higher end iPhone customers…

By - Feb 12, 2018 8:27pm AST

Logan Paul’s YouTube ads suspended after he tased a dead rat and gave dead fish CPR

Social Media - Internet man child Logan Paul just can’t stop being an idiot. After taking some time off and posting an apology…

By - Feb 11, 2018 2:17am AST

The Samsung Galaxy S9 could start at $800+

Mobile - With every new flagship release, phone prices just seem to continually creep up and up over time. For instance, Apple’s…

By - Feb 8, 2018 4:42am AST

SpaceX nails tandem landing after successful Falcon Heavy test launch

Featured - What a time to be alive! Elon Musk and the team at SpaceX has set another major milestone by successfully…

By - Feb 7, 2018 1:38am AST

Video depicts drone flying dangerously close to aircraft

Transportation - Video of a drone flying dangerously close to an aircraft in Las Vegas has gone viral. The original clip was…

By - Feb 5, 2018 12:26am AST

PornHub to force UK viewers to give up their name, ID details and address to view content

Privacy/Security - If you fancy X-rated content but happen to live in the UK, some of your favourite sites will soon be…

By - Feb 1, 2018 10:19pm AST

Crypto mining hurting PC gaming; some retailers cracking down on miners

Featured - If you’re a hardcore PC gamer looking to build a rig right about now, you’re most likely going to be…

By - Jan 31, 2018 10:07pm AST