NVIDIA asks retailers to sell GPUs to gamers over crypto miners

Bradley Wint
By - Founder/Executive Editor
Jan 23, 2018 3:39pm AST
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The rise of crypto mining has drastically affected the PC gaming industry as GPU prices have skyrocketed in response to the sudden demand for the product.

Mining crypto currency requires intensive processing power and memory. As GPU technology is more suited for this laborious type of work, GPU prices have skyrocketed over the past year or so as more and more miners are willing to pay top dollar for them.

For instance, a GeForce GTX 1080 which has an MSRP of just $499, can easily sell for over $1000 depending on which board manufacturer you buy it from.

At this point, it makes no sense trying to mine Bitcoin unless you have access to a server farm, but with so many new crypto currencies popping up every day, small scale miners are looking for anything that they think might be the next big thing, but can still easily be mined with a custom rig.

As a result, legitimate PC gamers have found it difficult to build cheap custom systems because of increasing GPU prices, as well as due to product availability in general.

German tech magazine ComputerBase is now reporting that NVIDIA is reaching out to various retailers and etailers, asking them to give preference to gamers over crypto miners when it comes to selling their products. They have also requested that GPU sales be limited to 2 units per customer.

NVIDIA has obviously realized the issue crypto mining has caused for the gaming market, but so far, their request is simply a request.

Retailers and etailers still have the choice at the end of the day as to what mark ups they choose to put on products, as well as who they sell to and how much they sell per customer.

Given the volatility of crypto currency, it may not be easy for NVIDIA to simply ramp up GPU production, as a potential market crash could leave them with lots of unsold stock on their hands.

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