Facebook’s Stories is a total failure, so they’re ‘ghosting’ your friends to increase usage

Bradley Wint
Apr 5, 2017 10:49pm AST
Photo: Alex Kantrowitz/Twitter

I’ve never been a fan of having too many Facebook friends. Currently I have just 233 contacts, which is pale compared to those who have thousands.

Since Facebook launched its Snapchat clone called ‘Stories’, I’ve seen maybe two people max using the feature. While I can’t cast judgment based on my friends list alone, it seems their Snapchat-killer isn’t exactly working out as they had hoped it would.

As you can see from my list, the situation is pretty sad.

Facebook is testing a new option where certain friends are ghosted to create the illusion that they posted stories. However when you click on their name, the app indicates that they have not added any stories recently. Those ghosted users show up as semi-transparent icons versus those who actually post stories.

Facebook hopes that the idea of seeing a filled ‘Stories’ section may encourage users to try out the new feature.

Get your daily tech burst in your inbox!

It’s unclear how Facebook selects who shows up in the list, but those friends are completely unaware that their profiles are being randomly selected for display in the carousel.

This change has been pushed out to a small number of iPhone users already. Here’s what it looks like.

As with many beta Facebook features, there is no guarantee that this change may go out to the masses, but my best bet is that it might given the poor reactions to Stories.

I must admit I see way more activity via WhatsApp Stories than on Facebook or Facebook Messenger, maybe because it’s confined to personal friends rather than the masses, which is where Snapchat also excels.

Stay in the know

Subscribe to the Try Modern Tech Daily Digest for the latest tech news stories, deals, and how-to's in your inbox!

Founder/Executive Editor
PGP Fingerprint: EF2C 9B80 085C C837 3DA3 995D A864 F801 147F E619 | PGP Key
More From Technology

You can pre-order your gold-plated iPhone X starting at $7,495, with the top model costing $70k

By - Sep 11, 2017 11:06pm AST
With the iPhone X and 8 set to be announced on the 12th, iPhone accessory manufacturers are already busy at work putting the final touches on their cases and other… Continue Reading

Half of U.S. population’s data exposed in huge Equifax data breach

By - Sep 8, 2017 12:39am AST
Equifax, a US-based credit reporting agency, has confirmed that sensitive consumer data belonging to over 143 million customers was compromised earlier this year. According to the official press release, hackers… Continue Reading

YouTube-MP3.org closes under legal pressure

By - Sep 6, 2017 11:42pm AST
Popular stream ripping site YouTube-MP3.org, will finally close its doors after being slammed with a legal complaints by 15 of the top global record labels. The site which allows you… Continue Reading