If you’re buying a Samsung Galaxy S9 or S9+ from Verizon, expect to see Yahoo-based apps and Bixby news content on your devices in the near future.
Samsung and Verizon have signed a deal to provide Oath-based content to new Samsung devices being sold via Verizon. If you’ve never heard about Oath, they are Verizon’s latest publication company which owns brands like Yahoo, Tumblr, AOL, TechCrunch, Engadget, and others. According to their official press release, the deal will result in users being able to keep up with the latest news, sports scores, finance, and other topics thanks to Yahoo content being filtered through Bixby and its soon to be installed apps.
They seem to be very proud of the fact that more native-styled ads will be coming to Galaxy devices as well.
Oath is owning the mobile moment with an unparalleled partnership to distribute our trusted mobile content and advertising on millions of Samsung devices across the US and select global markets. Following the launch of the Galaxy S9 and S9+, Oath becomes Samsung’s premiere content partner on Bixby Home in the US, with plans to expand across global markets later this year. Oath’s top mobile apps and native ads available through Yahoo Gemini will now be distributed across eligible Samsung devices with Bixby. The content and ad experience was custom designed with Samsung to create the best consumer experience that drives deeper mobile engagement. With a single swipe, Samsung customers can stay connected to the most important customized content from Oath’s powerful house of brands including: Yahoo Sports, Newsroom, Yahoo Finance and Verizon’s Go90.
Besides better integration with Bixby, a number of popular Yahoo apps (and other Oath related apps) will also be pre-installed by default, none of which can be removed.
With Oath’s top apps on millions of Samsung devices, this will significantly expand our high-quality, mobile native ad inventory, available exclusively through Oath.
Samsung already has a bad reputation when it comes to bloatware, and for Verizon customers, this can come as an even bigger blow. I guess S9 owners may have to consider getting a bit more familiar with custom ROMs if they wish to enjoy a bloat-free experience.
Otherwise, you might just be better off buying a carrier-free model.