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WestJet to announce new 787 livery on February 28th

Photo: WestJet

Something’s brewing up at WestJet.

Employees at the Canadian carrier were teased about a new livery announcement set for February 28th. Details are still very sketchy, but the company posted a blurred rendering of their 787 painted in a new livery.

Based on the overall description so far, the new design features a lot more use of teal and blue around the rear fuselage. The tail section also appears to be slightly redesigned, but it’s not distinct enough to tell just yet.

Let’s just say the overall design looks a lot more interesting than Lufthansa’s recent livery update.

There is no word yet as to whether this is going to be a one-off livery for their first 787-9, or the start of a complete re-branding exercise.

WestJet has committed to 10 new Boeing 787-9s with an expected delivery date between 2019 and 2021. They also have another 10 on option with estimated delivery dates between 2020 and 2024.

As the company slowly outgrows its Low-Cost Carrier (LCC) model, they are looking eventually offer full cabin service to potential markets in Asia, Europe, and South America, with the help of the 787s.

The airline plans to continue tackling the low cost Canadian market with its recently founded Swoop subsidiary.

Swoop is an ultra low-cost carrier, based out of John C. Munro Hamilton International Airport, with two focus cities including Abbotsford and Edmonton. Tickets went on sale at the start of this month, with their first flights taking off in June. The airline will initially operate a small fleet of 2 Boeing 737-800s, growing to six planes by the end of September.

The cabin is configured for 189 passengers, with 39 of those offering extra legroom. With typical configurations like this, the good seats are to the front and near the middle emergency exit rows, and come at an additional cost.

In the mean time, set those calendars to the 28th!

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