As part of Google’s continued effort to streamline the Android platform, they are once again targeting higher end iPhone customers with an interesting design feature.
Android P will focus on better integration with Google Assistant, improved battery life, and even support multiple displays and foldable screens. According to an exclusive from Bloomberg, the new update will also feature an optional design feature allowing manufacturers to include their own notch to potentially persuade iPhone (particularly iPhone X users) to make the switch.
The ‘notch’ framework will allow them to develop software specifically suited to work around this new design ‘feature’. It will also mean that app developers can also modify their software for be optimized to work with devices featuring notches.
Even though the iPhone X notch was ridiculed when it was first introduced, the differing design has since grown on many, with some appreciating its difference because it set their devices apart from the other brands from a design point of view. With its introduction, the Asian market followed suit, spawning a series of notch-based knockoffs.
Even the Essential phone (which has not done too well) included its own notch, though it was significantly smaller to accommodate just the front facing camera.
Nonetheless, Google which dominates the low to medium spectrum of the mobile market, is focusing this update on targeting higher-end users that generally favour iPhones over Android devices.
Don’t panic though. The notch feature is simply an option, and will not be coming to devices that feature straight line edges.
Unfortunately the issue of fragmentation has still not been addresses as a mere 1.1% of the Android market is using some form of version 8 (Oreo). A little over 28% uses Android 7.x while 28.1% uses Android 6.
More details about the update will be revealed later this year.