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Apple apologizes for iPhone slow down; offers battery replacement for $29

Photo: andri333/Pixabay

After lots of press blow back, Apple has finally given in to the whole battery fiasco, issuing a letter of apology to its customers.

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

They then go on to explain how batteries age over time, and further detailed their reasoning for including throttling software in their later iOS updates. Even though some users were being plagued with random restarts and shut downs, others felt the update was unnecessary as it would also throttle devices with good battery performance.

For those suffering with battery problems though, Apple will significantly slash replacement battery prices from $79 to just $29 until December 2018. The offer applies to anyone with an iPhone 6 and above with battery issues even if they are out of warranty.

They will also issue another software update which better explains the health status of batteries (which many users preferred over forced throttling). There was no comment as to whether the device throttling feature would be removed, so it would be something that consumers have to deal with until they replace their battery.

Via Apple
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