Photo: AndroidPIT

Chrome will start blocking disruptive ads from February 15th

Bradley Wint
By - Founder/Executive Editor
Dec 19, 2017 5:55pm AST
Photo: AndroidPIT

With the explosion of the internet, there really were not any standards to work with in the beginning, leading to everyone just doing their own thing.

The online advertising industry is no different, as many ad firms have made it clear that they are willing to sacrifice the user experience to milk as much views and money as possible. As a result, ad blockers have gained popularity to the point where many publishers have to go back to the drawing boards when it comes to earning revenue.

Thankfully some brands have started setting standards, and now Google is joining in the fight against bad ads with the help of Chrome.

In short, starting February 15th, Google Chrome will strong arm bad advertising agency practices and start blocking ads which it deems to be too intrusive to the point where it makes the user viewing experience difficult. The browser will user standards defined by the Coalition for Better Ads, a group of thousands of people working together to define a more friendly and less intrusive ad experience.

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most disruptive ads identified in the Standards and will accredit browsers and advertising technology companies that will assess publishers’ compliance with the Standards and filter digital ads based on the Standards.

Google also made it clear that AdSense ads are not exempt from the ban, because publishers can still place AdSense code in a way that can break the viewing experience.

This means that if you’re a publisher, having pop ups, timed prestital ads, auto-play videos, and other annoying ads may land your in trouble. If a site is deemed to be in constant violation of the standards, Google Chrome will block that site until the administrator re-designs their ad layout to fall within acceptable guidelines.

Also, once a site is deemed to be in violation, all ads will be blocked on that domain regardless if others are technically within compliance. Only when all problems are resolved, would Google manually review your website for reinstatement.

Google has also included a new webmaster tool to help you solve any outstanding violations that may “pop up” as a result of the new standards.

This could be a huge win for publishers as there are many viewers who willingly want to support their favourite websites, but may not get or take the time to whitelist as necessary (assuming they run some kind of third-party ad blocker). Chrome can now handle that task, making it especially easier for smaller websites to have a greater chance of having their ads viewed, assuming they don’t abuse their ad space privilege.

Via
Have your say

Comments are closed.

Stay in check with our daily burst of news stories delivered to your inbox.

Read more

Up to 40,000 OnePlus customers have their credit card details exposed in data breach

Privacy/Security - If you’ve recently purchased something via the OnePlus website, you may need to regularly check your credit card statement as…

By - Jan 19, 2018 5:04pm AST

The 9 best vlogging cameras for 2018

Entertainment - Even with the YouTube apocalypse, vlogging is still a huge deal. Last year we talked about some of the top…

By - Jan 19, 2018 1:42am AST

YouTube and Facebook pull Tide Pod Challenge videos because people are stupid

Social Media - It’s a new year and people are already doing dumb things for their 15 minutes of internet fame. Both Facebook…

By - Jan 18, 2018 11:10pm AST

Apple will soon allow you to disable battery management software on older iPhones

Mobile - After a wave of mounting criticism, lawsuits, and PR statements, Tim Cook has announced that users will now have the…

By - Jan 18, 2018 3:21am AST

7 things the media gets wrong about air travel and aviation

Travel - When there is ‘trouble’ in the sky, there tends to be ‘trouble’ with the reporting as well. Many news agencies,…

By - Jan 18, 2018 1:47am AST

Apple issues iOS 11.2.2 to address Spectre vulnerability

Mobile - In the wake of the industry-wide Spectre and Meltdown chip flaws, Apple has issued a security update for iOS 11…

By - Jan 8, 2018 2:55pm AST

Social media “Fear Of Missing Out” detrimental to our mental well-being

Science/Space - Human beings generally see themselves in the best light possible compared to others. This psychological phenomenon is called illusory superiority….

By - Jan 2, 2018 11:50pm AST

Passengers on Hawaiian Airlines flight celebrate New Year’s Day twice due to delay

Travel - Passengers on board a Hawaiian Airlines flight from Auckland, New Zealand to Honolulu, Hawaii were able to celebrate New Year’s…

By - Jan 1, 2018 11:13pm AST

LG shows off world’s first 88-inch 8K OLED display for CES 2018

Technology - LG is stepping up the display game with the unveiling of a world first 88-inch, 8K OLED display. When compared…

By - Jan 1, 2018 10:33pm AST

How to fix Samsung Galaxy Note 8 charging issues

Technology - Some Samsung Galaxy Note 8 customers have run into a peculiar situation where their phones refuse to charge after being…

By - Jan 1, 2018 12:31am AST