Photo: AndroidPIT

Chrome will start blocking disruptive ads from February 15th

Bradley Wint
By - Founder/Executive Editor
Dec 19, 2017 5:55pm AST
Photo: AndroidPIT
Get the latest news stories of the day delivered to your inbox

With the explosion of the internet, there really were not any standards to work with in the beginning, leading to everyone just doing their own thing.

The online advertising industry is no different, as many ad firms have made it clear that they are willing to sacrifice the user experience to milk as much views and money as possible. As a result, ad blockers have gained popularity to the point where many publishers have to go back to the drawing boards when it comes to earning revenue.

Thankfully some brands have started setting standards, and now Google is joining in the fight against bad ads with the help of Chrome.

In short, starting February 15th, Google Chrome will strong arm bad advertising agency practices and start blocking ads which it deems to be too intrusive to the point where it makes the user viewing experience difficult. The browser will user standards defined by the Coalition for Better Ads, a group of thousands of people working together to define a more friendly and less intrusive ad experience.

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most disruptive ads identified in the Standards and will accredit browsers and advertising technology companies that will assess publishers’ compliance with the Standards and filter digital ads based on the Standards.

Google also made it clear that AdSense ads are not exempt from the ban, because publishers can still place AdSense code in a way that can break the viewing experience.

This means that if you’re a publisher, having pop ups, timed prestital ads, auto-play videos, and other annoying ads may land your in trouble. If a site is deemed to be in constant violation of the standards, Google Chrome will block that site until the administrator re-designs their ad layout to fall within acceptable guidelines.

Also, once a site is deemed to be in violation, all ads will be blocked on that domain regardless if others are technically within compliance. Only when all problems are resolved, would Google manually review your website for reinstatement.

Google has also included a new webmaster tool to help you solve any outstanding violations that may “pop up” as a result of the new standards.

This could be a huge win for publishers as there are many viewers who willingly want to support their favourite websites, but may not get or take the time to whitelist as necessary (assuming they run some kind of third-party ad blocker). Chrome can now handle that task, making it especially easier for smaller websites to have a greater chance of having their ads viewed, assuming they don’t abuse their ad space privilege.

Have your say

Stay in check with our daily burst of news stories delivered to your inbox.

Read more

E-cigarette explodes in man’s pocket, causing second degree burns

Lifestyle - A Texas man has been left with second degree burns after his e-cigarette battery exploded in his pants pocket. The…

By - Feb 13, 2018 11:34pm AST

Instagram may soon notify you if someone snaps your Story

Social Media - If you’re a creeper, then you may be in for some bad news as Instagram is quietly testing a new…

By - Feb 12, 2018 9:10pm AST

Google to introduce iPhone X ‘notch’ support in future Android updates

Mobile - As part of Google’s continued effort to streamline the Android platform, they are once again targeting higher end iPhone customers…

By - Feb 12, 2018 8:27pm AST

Logan Paul’s YouTube ads suspended after he tased a dead rat and gave dead fish CPR

Social Media - Internet man child Logan Paul just can’t stop being an idiot. After taking some time off and posting an apology…

By - Feb 11, 2018 2:17am AST

The Samsung Galaxy S9 could start at $800+

Mobile - With every new flagship release, phone prices just seem to continually creep up and up over time. For instance, Apple’s…

By - Feb 8, 2018 4:42am AST

SpaceX nails tandem landing after successful Falcon Heavy test launch

Featured - What a time to be alive! Elon Musk and the team at SpaceX has set another major milestone by successfully…

By - Feb 7, 2018 1:38am AST

Video depicts drone flying dangerously close to aircraft

Transportation - Video of a drone flying dangerously close to an aircraft in Las Vegas has gone viral. The original clip was…

By - Feb 5, 2018 12:26am AST

PornHub to force UK viewers to give up their name, ID details and address to view content

Privacy/Security - If you fancy X-rated content but happen to live in the UK, some of your favourite sites will soon be…

By - Feb 1, 2018 10:19pm AST

Crypto mining hurting PC gaming; some retailers cracking down on miners

Featured - If you’re a hardcore PC gamer looking to build a rig right about now, you’re most likely going to be…

By - Jan 31, 2018 10:07pm AST

Bill Gates reveals that his father has Alzheimer’s disease; committing $100 million to stopping it

Science/Space - Bill Gates has opened up about his reason for pouring $100 million into the fight against Alzheimer’s disease. The tech…

By - Jan 30, 2018 10:45pm AST