Destiny 2 Gets Brand Partnerships With Rockstar Energy, Pop Tarts

Aug 7, 2017 1:31pm AST
Destiny 2 Gets Brand Partnerships With Rockstar Energy, Pop Tarts
Photo: Bungie

Bungie and Activision have announced Destiny 2’s 2017 partnerships with global brand, Rockstar Energy Drink, as well as Pop-Tarts toaster pastries. Destiny 2’s international collaboration with Rockstar Energy Drink includes limited edition ‘Destiny 2 themed’ cans in different flavours available in the U.S. and Canada, U.K. and Germany. The U.K. flavours include: Original, Punched Guava, and XDurance.

The U.S. flavours are Original, Punched, and Zero Carb. Canada flavours include: Original, Punched and Burner. The Germany programme features flavours: Original and Sugar Free. The U.S. partnership with Pop-Tarts will fuel players’ Destiny 2 gaming experience by offering XP Boost, free with purchase of specially-marked packages of Pop-Tarts. In addition to the limited time offer, Pop-Tarts will feature custom-designed, collectable packs highlighting each Guardian Subclass.

Byron Beede, Sr. Vice President of Product Management, spoke about the brand partnerships, saying:

“In collaboration with Rockstar Energy Drink and Pop-Tarts, we chose strategic, renowned lifestyle partners in major markets to bring the Destiny 2 universe to life. We’re bringing these partners together to complement the overwhelming excitement of Destiny 2’s launch with benefits that reward players both inside and outside of the universe.”

The game also hit the headlines at E3 2017, when Bungie announced an early release date for the game. The upcoming game also got a new cinematic trailer, which you can see below.  Bungie CEO, Pete Parsons, spoke about the upcoming release, saying:

“For all of us at the studio, this is a humbling year to see the vision of the Destiny universe welcome its sequel, and for us, the most exciting part is to see what stories this amazing community will tell once it is in their hands. We had an industry-defining moment at our Destiny 2 gameplay reveal in May, and at E3, the team is expanding hands-on to showcase a new subclass and will continue to highlight the vast variety of hands-on experiences that appeal to both solo and multiplayer gamers.”

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Destiny 2 is the sequel to the internationally acclaimed Destiny, a first-person action game that takes the player on an epic journey to defend humanity from annihilation. In the story of Destiny 2, the last safe city on Earth has fallen and lay in ruins, occupied by a powerful new enemy Dominus Ghaul and his elite army, the Red Legion. Every player creates their own character called a ‘Guardian,’ humanity’s chosen protectors. As a Guardian in Destiny 2, players must master new abilities and weapons to reunite the city’s forces, stand together and fight back to reclaim their home. Destiny 2 will offer a fresh start to all players with no previous knowledge or background needed.

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