Even with so many critics predicting the ‘fall’ of Apple, iOS market share has actually increased significantly over the past 6 months, climbing by as much as 8%.
iOS now hold 33.03% of the market while Android has slowly started to dip around the same time frame mentioned above, ending at 63.66% at the end of last month. Some of this may be attributed to Samsung’s battery incident with the Galaxy Note 7. Fragmentation has also been a massive problem for Android as non-Google manufacturers and telecom giants tend to delay updates at one level or the other.
Even with Android being so successful, only 7% of its users are running Nougat while 31% are still using Marshmallow. Even worse, there are still many users running some form of Jelly Bean, KitKat, or Lollipop.
On the other hand, iOS product owners tend to enjoy more updates across the board for as much as 3-4 years unlike Android which has a much shorter support time frame of around 2-3 years.
Samsung and Motorola sales have definitely dipped, resulting in Android not being so popular as it used to be, but we will see how that progresses given the recent release of the S8 line. However, we do expect a spike in iOS usage at the end of the year when Apple unveils their new lineup of iPhone devices, which are set to be a massive improvement over what’s currently being offered.